Jakarta Multipurpose Sports Arena

The impact and effectiveness of advertisements in a sports arena

Explores the effects of advertising in a sports arena on message recall, purchase intentions, and actual purchase behavior. The findings from this study suggest that consumers can recall at least some of the ads they are exposed to in these captive situations but most do not produce any lasting memory trace. The data also indicate that several independent variables, most notably frequency of ex...

The Arena: December 1966: Arena

The Arena: December 1965: Arena

Agent-Based Evacuation Simulation for Individuals with Disabilities in a Densely Populated Sports Arena

Emergency evacuation of critical infrastructure assets such as sports arenas is an important consideration given the continuing threat of terrorist attacks which inordinately affect them. In this paper, the authors present an agent-based evacuation model which may be used to support private sector organizations with capabilities-based planning efforts surrounding likely terrorist attack scenari...

Between an Arena and a Sports Bar: Online Chats of eSports Spectators

ESports tournaments, such as Dota 2’s The International (TI), attract millions of spectators to watch broadcasts on online streaming platforms, to communicate, and to share their experience and emotions. Unlike traditional streams, tournament broadcasts lack a streamer figure to which spectators can appeal directly. Using topic modelling and crosscorrelation analysis of more than three million ...